Microfiber Madness has become a constant part of the car care lifestyle. From the beginning, we focused on 3 core principles: Quality, value of benefit, and ethics. This combination is what we call “The Microfiber Madness Experience”. Our goal is to supply car care enthusiasts and professional detailers worldwide with top-notch microfiber towels and unique tools that stretch the imagination.
Fairy-tales often begin with: “A long long time ago in a land far away…” Their story isn’t a fairy-tale, but sometimes it feels a little bit like this! Microfiber Madness was established in the year 2010 in a very small village in Germany. At that time, they had been in the car care business for more than 6 years and reached a point where they decided to create something of our own.
During their detailing jobs, tey were often annoyed with overpriced, bad quality microfiber. They really enjoyed spending their hard earned money on premium quality – but the products which could be found on the market, were only average. They decided that if no one would supply the quality they wanted, they would switch positions and become the supplier! And suddenly the “Microfiber Madness” idea was born…
The brand name reflects their roots and principles: Create something out of the ordinary – a little bit mad, but always useful! Microfiber Madness stands for unrivaled quality, high ethics, unique products and crazy ideas. So what could be more suitable for their first release than a product called “Crazy Pile”? It took more than 1 year until they released their first product to market, because the way to a perfect quality was long and muddy! For sure, they had no fabric production in their small village, so they needed a fabric supplier who was crazy enough to understand their philosophy and walk with them in the same direction. They didn’t count how much time and money they lost during this quest… it felt like nobody was interested in creating something with a higher value! Luckily they finally found a company that met their expectations and they continue to manufacture several fabrics for them to this day!
Official site: www.microfibremadness.de